Institutional and Corporate Relations


This event, organised by UNWTO and the Ministry of Tourism of Brazil in cooperation with the UN Steering Committee on Tourism for Development (SCTD) provided an opportunity for senior officials, academia, industry representatives, donor agencies and development institutions to debate and set recommendations on how to advance the role tourism can play in global development, while addressing the poverty gap.


Twenty years after the first Earth Summit in Rio de Janeiro, the international community is gathering again in Rio to renew its political commitment to sustainable development and address new and emerging challenges. Two themes will at the heart of discussions: (a) a green economy in the context of sustainable development and poverty eradication; and (b) the institutional framework for sustainable development.


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About Rio+20

Rio+20 — the short name for the United Nations Conference on Sustainable Development to take place in Rio de Janeiro, Brazil, 20-22 June 2012 — is a historic opportunity to define pathways to a safer, more equitable, cleaner, greener and more prosperous world for all. It is a chance to move away from business as- usual and to act to end poverty, address environmental destruction and build a bridge to the future.

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Journey to Rio+20

  "A journey of a thousand miles always begins with a first step"                                                                           &nbsp

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Rio+20 Side Event: Green Innovation in Tourism


Av.Ayrton Senna, 5.555, Barra de Tijuca
Rio De Janeiro
22° 57' 30.6756" S, 43° 21' 26.442" W
Approve event: 
19 June 2012
22° 57' 30.6756" S, 43° 21' 26.442" W


Provisional Agenda

14:00 – 14:45    Welcome Remarks 


Antonio Oliveira Santos, President of CNC-SESC-SENAC

Opening Session

Alain Dupeyras, Head of Tourism, Centre for Entrepreneurship, SMEs and Local Development, Organisation for Economic Co-operation and Development (OECD)

Arab Hoballah, Chief of Sustainable Consumption and Production at UNEP-DTIE, United Nations Environmental Programme (UNEP)

Márcio Favilla, Executive Director, World Tourism Organization (UNWTO)

Francisco Gaetani, Vice Minister, Ministry of Environment (Brazil)

Gastão Dias Vieira, Minister, Ministry of Tourism (Brazil)


14:45 – 15:45    Panel 1:  Approaches to Green Innovation in Tourism: Industry and Policy Perspectives


Moderator: Alain Dupeyras, Head of Tourism, OECD

Industry Practices & New Business Models for Green Innovation in Tourism

Petra Nilsson-Andersen, Senior Advisor Innovation, Nordic Innovation

Financing Green Innovation in Tourism

Carlos Nomoto, Vice-President for Sustainable Development, Santander Bank Brazil

A policy perspective

Hyeri Han, Assistant Director, International Tourism Division, Ministry of Culture, Sports & Tourism, Republic of Korea



15:45 – 16:45     Panel 2: Measuring the Benefits of Green Innovation  in Tourism

Moderator: Arab Hoballah, Chief of Sustainable Consumption & Production, UNEP-DTIE

Sustainable Events: Catalysing destination transformation and increasing competitiveness through collaboration

Guy Bigwood, Director of Corporate Sustainability, MCI

Trip at the tip of your fingers

Caco de Paula, Director of Planeta Sustentavel, Editora Abril

Mainstreaming Innovation in SME’s Hotel industry

Helenio Waddington, President, Roteiros de Charme




16:45 – 17:45     Panel 3: Fostering Responsible Growth and Increasing Competitiveness in Tourism through Innovation


Moderator: Zoritsa Urosevic, Head, Institutional & Corporate Relations,UNWTO

How can green innovation enhance tourism competitiveness?

Helen Marano, Vice-President of Government & Industry Affairs, World Travel & Tourism Council (WTTC)

Reducing Tourism Negative Impact through Innovation

Eduardo Munhos de Campos, Vice-President,Latin America and the Caribbean, Commercial Aviation EMBRAER

Down to Earth for Tourism - Innovative solutions for a sustainable tourism

Jan Lundin, CEO Swedish Travel and Tourism Industry Federation



17:45 – 18:00    CLOSING REMARKS by the OECD/UNEP/UNWTO



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Institutional and Corporate Relations
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This is a main event