Japan - Japan International Cooperation Agency (JICA)

Thematic focus: 
Tourism in general
Infrastructure in Tourism
Policy and Governance in Tourism
Trade, Investment and Competitiveness in Tourism
Intro text: 
The Japan International Cooperation Agency (JICA) is advancing its activities around the pillars of a field-oriented approach, human security, and enhanced effectiveness, efficiency, and speed. Total ODA in 2014 was USD 9.2 billion, which represents 0.19% of GNI.

Official website


Who can apply?

Countries eligible for receiving Official Development Assistance. JICA does not currently have a program of financial assistance for projects carried out by local/international NGOs, NPOs and individuals.

Objectives and activities

"Inclusive development" represents an approach to development that encourages all people to recognize the development issues they themselves face, participate in addressing them, and enjoy the fruits of such endeavors. The role of New JICA is to effectively provide backing for this process.

"Dynamic development" refers to the creation of self-reinforcing virtuous cycles of mid- to long-term economic growth and poverty reduction in a constantly changing environment of developing countries where a variety of issues arise simultaneously and get entangled each other. New JICA will provide creative, highly effective support toward this end, at times moving swiftly and at times acting from the longer-term perspective as the situation calls for.

-        Addressing the global agenda;

-        Reducing poverty through equitable growth;

-        Improving governance; and

-        Achieving human security.


-        Integrated assistance;

-        Seamless assistance;

-        Promoting development partnerships; and

-        Enhancing research and knowledge-sharing.

Tourism Development is one of four activities within the Thematic Issue of Private Sector Development. JICA provides support in the following areas:

1. Promotion of Public-Private Partnerships in which public institutions such as the Ministry of Tourism and local tourist bureaus, private enterprises such as travel companies and guide associations, and local people can work together;

2. Nurturing of human resources to convey the necessary know-how to advance tourism;

3. Development of tourism products using tourism resources such as places of historical importance or extraordinary scenic beauty in addition to locally produced items such as handicrafts and folk art unique to a region; and

4. Strengthening tourism promotion and marketing capacity and the implementation system. Through such support, JICA aims to ensure sustainable tourism that helps realize regional advancement contributing to poverty reduction. This is attainable by increasing the income of local citizens, creating jobs and strengthening the impetus of social harmony.

Type and level of funding

Technical cooperation, ODA Loans, Grant Aid (>25%).