Rio+20 Side Event: Green Innovation in Tourism


19 June 2012

Rio De Janeiro


Provisional Agenda

14:00 – 14:45    Welcome Remarks 


Antonio Oliveira Santos, President of CNC-SESC-SENAC

Opening Session

Alain Dupeyras, Head of Tourism, Centre for Entrepreneurship, SMEs and Local Development, Organisation for Economic Co-operation and Development (OECD)

Arab Hoballah, Chief of Sustainable Consumption and Production at UNEP-DTIE, United Nations Environmental Programme (UNEP)

Márcio Favilla, Executive Director, World Tourism Organization (UNWTO)

Francisco Gaetani, Vice Minister, Ministry of Environment (Brazil)

Gastão Dias Vieira, Minister, Ministry of Tourism (Brazil)


14:45 – 15:45    Panel 1:  Approaches to Green Innovation in Tourism: Industry and Policy Perspectives


Moderator: Alain Dupeyras, Head of Tourism, OECD

Industry Practices & New Business Models for Green Innovation in Tourism

Petra Nilsson-Andersen, Senior Advisor Innovation, Nordic Innovation

Financing Green Innovation in Tourism

Carlos Nomoto, Vice-President for Sustainable Development, Santander Bank Brazil

A policy perspective

Hyeri Han, Assistant Director, International Tourism Division, Ministry of Culture, Sports & Tourism, Republic of Korea



15:45 – 16:45     Panel 2: Measuring the Benefits of Green Innovation  in Tourism

Moderator: Arab Hoballah, Chief of Sustainable Consumption & Production, UNEP-DTIE

Sustainable Events: Catalysing destination transformation and increasing competitiveness through collaboration

Guy Bigwood, Director of Corporate Sustainability, MCI

Trip at the tip of your fingers

Caco de Paula, Director of Planeta Sustentavel, Editora Abril

Mainstreaming Innovation in SME’s Hotel industry

Helenio Waddington, President, Roteiros de Charme




16:45 – 17:45     Panel 3: Fostering Responsible Growth and Increasing Competitiveness in Tourism through Innovation


Moderator: Zoritsa Urosevic, Head, Institutional & Corporate Relations,UNWTO

How can green innovation enhance tourism competitiveness?

Helen Marano, Vice-President of Government & Industry Affairs, World Travel & Tourism Council (WTTC)

Reducing Tourism Negative Impact through Innovation

Eduardo Munhos de Campos, Vice-President,Latin America and the Caribbean, Commercial Aviation EMBRAER

Down to Earth for Tourism - Innovative solutions for a sustainable tourism

Jan Lundin, CEO Swedish Travel and Tourism Industry Federation



17:45 – 18:00    CLOSING REMARKS by the OECD/UNEP/UNWTO